By Andrew Bevan,David Wengrow

ISBN-10: 1598745417

ISBN-13: 9781598745412

ISBN-10: 1598745425

ISBN-13: 9781598745429

Commodity branding didn't emerge with modern international capitalism. in reality, the authors of this quantity express that the cultural background of branding stretches again to the beginnings of city existence within the historical close to East and Egypt, and will be present in numerous variations in locations as assorted because the Bronze Age Mediterranean and Early smooth Europe. What the contributions during this quantity additionally vividly record, either in previous social contexts and up to date ones as various because the kingdoms of Cameroon, Socialist Hungary or on-line eBay auctions, is the necessity to comprehend branded commodities as a part of a broader continuum with suggestions of gift-giving, ritual, and sacrifice. Bringing jointly the paintings of cultural anthropologists and archaeologists, this quantity obliges experts in advertising and marketing and economics to think again the connection among branding and capitalism, in addition to including a massive new proposal to the paintings of financial anthropologists and archaeologists.

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Cultures of Commodity Branding (UNIV COL LONDON INST ARCH PUB) by Andrew Bevan,David Wengrow

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